About Us

Jim and I have a passion for designing and handcrafting custom Jewelry. When we began this journey in 2009, we could not imagine unleashing so much creative energy. But we were soon addicted, drawn to earth’s array of semi-precious stones and their potential for beauty. We are similarly fascinated by the history and challenges of stonework and metalwork — transforming rocks, sterling silver and copper into wearable Jewelry Art.

         Red Jasper and Sterling Silver Pendant with 3 Strands of Coral, Pearls and Sterling      Kingman Turquoise and Sterling Silver Pendant with 3 Strands of Egyptian Turquoise and Sterling      

We have embraced the challenges inherent in this art, including exhaustive research, travel, investing in tools, mastering new techniques, acquiring noteworthy and uncommon materials, perfecting creative design, and meticulously handcrafting significant, distinctive pieces of Jewelry. The process is stimulating, motivating and immensely satisfying. We are further rewarded by the ongoing success of our business and the support of our customers, who make it possible for us to do the work we love.

We design and create singular, one-of-a-kind, over the top pieces of Jewelry — Jewelry that is captivating, compelling and galvanizing. Jewelry that validates not only outstanding craftsmanship, but that also evokes passion and desire. Jewelry that stands out in a crowd.

We are committed to a process that demands:

  • Employing beautiful and high-quality gemstones and precious metals
  • Creating one-of-a-kind pieces that deliver high visual and emotional impact
  • Handcrafting our Jewelry using meticulous design techniques
  • Pushing the envelope to continually create distinctive and original designs 

Today, we are 8-1/2 years into this amazing artistic journey. We have personally designed and handcrafted over 800 unique pieces of Jewelry, employing sterling silver and copper and over 130 discrete types of semi-precious stones, corals, horn beads, trade beads, antique ceramics and specialized glass.

This amazing diversity of materials — and our passion for the work that we do — assures us that we will be creating Southwest Designs custom Jewelry for many more years to come.

The Southwest Designs Collections reflect our vision for uncompromising, handcrafted Jewelry Art. We hope you'll share it.

Lisa Daggett, Principal & Designer; lisa@southwest-designs.com


Lisa & Jim Daggett, Genoa, NV


    Southwest Designs
    PO Box 1165
    Genoa, NV  89411
    (775) 782-6757

    You can also view our Jewelry on the following sites:
    Retail Location:  The Gallery on Main, 2292 Main St., Genoa, NV; (775) 392-4377
    Pinterest:  https://www.pinterest.com/JewelrySWD/
    Instagram:  https://www.instagram.com/SouthwestJewelry
    Facebook:  https://www.facebook.com/SouthwestDesignsNV
    Etsy:  https://www.etsy.com/shop/SouthwestJewelry?ref=shop_sugg